FASHION MUSEUM ON OMOTESANDO STREET
Tokyo, JP | 2010
architizer.com / CC2011
with Narine Gyulkhasyan
Dung Ngo: "A visually arresting form, a fresh take on the architecture/fashion romance."
Felis Burrichter: "Formally daring"
CHALLENGE of competition was to design a 100 meters high tower-museum located at Omotesando Street, containing exhibition halls for decades of 20th century fashion history and becoming a landmark for Tokyo.
CONCEPT: WEARING THE WOVEN GOWN
Like a human body is draped in fabric: the genuine matter symbolizing fashion itself, the building is draped in its outer shell: the woven gown. 100 meters high tower-museum rising over the Omotesando Street, containing exhibition halls for decades of 20th century fashion history, is a new landmark for Tokyo.
As the history of fashion flows uninterrupted and the end of each decade is not the boundary, the transition through the whole exhibition area is organized as a uniform gallery. The gallery is branched out from the core building, stretching arms to embrace the air around, enhancing the relation between inside and outside, adding an extra dimension to the environment over dense area of Omotesando street. The system of moving walkways directs the visitors through exhibitions starting from ninth level to the top.