FASHION MUSEUM ON OMOTESANDO STREET
Tokyo, JP | 2010

architizer.com / CC2011

First Prize

with Narine Gyulkhasyan
 
Jury Citation
Dung Ngo: "A visually arresting form, a fresh take on the architecture/fashion romance."
Felis Burrichter: "Formally daring"

CHALLENGE of competition was to design a 100 meters high tower-museum located at Omotesando Street, containing exhibition halls for decades of 20th century fashion history and becoming a landmark for Tokyo.

CONCEPT: WEARING THE WOVEN GOWN

Like a human body is draped in fabric: the genuine matter  symbolizing fashion itself, the building is draped in its  outer shell: the woven gown. 100 meters high tower-museum  rising over the Omotesando Street, containing exhibition halls for decades of 20th century fashion history, is a new  landmark for Tokyo.

As the history of fashion flows uninterrupted and the end of each decade is not the boundary, the transition through the whole exhibition area is organized as a uniform gallery. The  gallery is branched out from the core building, stretching  arms to embrace the air around, enhancing the relation between inside and outside, adding an extra dimension to the environment  over dense area of Omotesando street. The system of moving walkways directs the visitors through  exhibitions starting from ninth level to the top.