FASHION MUSEUM ON OMOTESANDO STREET
with Narine Gyulkhasyan
Tokyo, Japan | Spring 2010
CHALLENGE To design a 100 meters high tower-museum located at Omotesando Street, containing exhibition halls for decades of 20th century fashion history and becoming a landmark for Tokyo.
CONCEPT: WEARING THE WOVEN GOWN
Like a human body is draped in fabric: the genuine matter symbolizing fashion itself, the building is draped in its outer shell: the woven gown. 100 meters high tower-museum rising over the Omotesando Street, containing exhibition halls for decades of 20th century fashion history, is a new landmark for Tokyo.
As the history of fashion flows uninterrupted and the end of each decade is not the boundary, the transition through the whole exhibition area is organized as a uniform gallery. The gallery is branched out from the core building, stretching arms to embrace the air around, enhancing the relation between inside and outside, adding an extra dimension to the environment over dense area of Omotesando street. The system of moving walkways directs the visitors through exhibitions starting from ninth level to the top.
The striking volume of the catwalk: the main venue of fashion shows, cantilevers on 35 meters at the Omotesando Street. Green terraces above the stretched galleries and the sky bar at the top of the building allow a complete 360 degree view of Tokyo's cityscape keeping visitors in interaction with the city.